�����

����� released a new report examining efforts by the food and beverage industry to sell better-for-you products and what impact those efforts have had on major consumer packaged goods companies' bottom lines. This report was produced by the Obesity Solutions Initiative of the �����, with funding from the Robert Wood Johnson Foundation.

Among the topics discussed:

Can selling better-for-you foods be better for corporate bottom lines?
Can shareholders benefit when better-for-you products are emphasized?
Can the same strategies be used to improve public health and help the food and beverage industry achieve its business goals?

Further Reading

Hank Cardello, , (�����, Obesity Solutions Initiative, October 2011)

To learn more about the Obesity Solutions Initative, please visit