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Key highlights
* The “health tide�� is rising across all segments of the American population and the convenience store sector is poised to capture an open opportunity among consumers seeking healthier and convenient products
* C-store executives should place focus on two primary consumer segments �� their traditional core consumer and the growing better-for-you segment characterized as “Fence Sitters��
* By focusing on products and messaging that meet their needs for healthier products �� on-the-go, breakfast and kid targeted convenience �� c-stores can drive significant, new growth in the category