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The P4 laboratory, on the campus of the Wuhan Institute of Virology, in Wuhan, in China's central Hubei province. (Hector Retamal/AFP via Getty Images)
Managing Partner & Co-Owner, NMI
Steve French is Managing Partner and Co-Owner at NMI, a leading strategic consultancy and market research firm specializing in health, wellness and sustainability. He has over 30 years of strategic marketing expertise and has held executive-level positions with PepsiCo, Mars and Marriott. At NMI, he has pioneered a range of global consumer research databases and segmentation models, is a frequent speaker at many industry events and conferences, is regularly utilized by domestic and global media, and an accomplished author of over 100 published articles and research reports.